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Key Points

• Project initial equipments/machinery purchase costs are Rs. 35 Cr. 
• Project commissioning and Implementation period to be 90/120 days after placement of the entire equipments/machinery orders placements (say by end of November ‘.09)
• Project commercial output will start by April 2010 (assuming order for equipments are place by mid of December ‘09).
• Project costs calculations basis 
  • Approx. of 10% foreign exchange risk calculated on all the equipments Import cost.
  • A 0% Duty calculated assuming imports are done EPCG Scheme ( in lieu of savings of duty BG to be provided).
  • Equipment Insurance and Third party stock insurance assumed and cost provided for.
  • Space rent is not accounted while calculating the project costs.
  • Project total funds requirement Rs. 50 Cr. 
  • Suggestive share holding structure (Proposed):
  • Promoters holding:  76%
  • Investors holding:  24%

Investment of: 3.7cr (Funding Required)

About the designer: Priya Awasty’s journey into the fashion industry shares a very special bond with the Kantha style of Kolkata.

With her first collection Rumors proving to be a hit, she soon ventured into designing prêt with attention on Indo-Western garments and Diffusion.

In 1999 her label PRIYA AWASTY ART FORM was established.

Priya Awasty has also found many patrons and admirers in the Mumbai film and television industry with clients like Ameesha Patel, Rani Mukherjee, Rakshanda Khan, Raveena Tandon, Pooja Bedi, Rageshwari, Tara Sharma and Mandira Bedi preferring Awasty’s designs for their eclectic wardrobes.

Retailing through: Began supplying to stores like Melange Mumbai, Folio in Bangalore, Espee and Zenon in Kolkata and Elahe in Hyderabad. In 2000, Priya Awasty launched her prêt label, focusing primarily on redefined fusion wear.

• Priya Awasty currently retails from Kimaya, Aza, Chamomile, Mogra, 85 Landdowne, Elahe, Oggan, Icaci, etc

Export Business: Priya Awasty transcending not only goods but FASHION across the globe in a way unifying cultural diversities.

• Exports to Multi designer stores international to countries like London, Spain, Bulminham, New York, Palm Beach, Chicago, Atlanta, San Francisco, Cape Town, Singapore, Hongkong, Jakata, Dubai, Muskat, Saudi Arabia, Etc.

Expansion Plan: 

Expansion plans is as follows:-

1. Increase the market presence by opening an outlet, so that she can directly reach her customers.

2. For this she also needs to publicize about the outlet as well as create brand recall promotion through the means of editorials and events.

 3. She wants to capture the domestic & International market through Fashion Weeks & Exhibitions.

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India is a place where you will find tremendous market potential. India’s Economy has grown by more than 10% for three years running, and has seen a decade of 7%+ growth. This has reduced poverty by 12%.
India is the 7th largest and 2nd most populous country in the world. It is also the 4th largest economy in the world in terms of PPP. A series of ambitious economic reforms aimed at deregulating the economy and stimulating foreign investment has moved India firmly into the front runners of the rapidly growing Asia Pacific Region and unleashed the latent strength of a complex and rapidly changing nation. Today India is one of the most exciting emerging markets in the world. Skilled managerial and technical manpower that matches the best available in the world and a middle class whose size exceeds the population of the USA or the European Union, provide India with a distinct cutting edge in global competition. India’s time tested institutions offer foreign investors a transparent environment that guarantees the security of their long term investments. These include a free and vibrant press, a well established judiciary, a sophisticated legal and accounting system and a user friendly intellectual infrastructure. India’s dynamic and highly competitive private sector has long been the backbone of its economic activity and offers considerable scope for foreign direct investment, joint ventures and collaborations.

Setting up Business in India is very simple and beneficial.
For a foreign Investor or a businessman in India it is very important to choose a right kind of business or corporate entity which best suits its purposes and takes care of liability issues and tax planning issues. Foreign Companies planning to do business in India should pay special attention to Entry Strategies in India for Foreign Investors and corporate structuring to save taxes to the best extent allowed by laws and international tax treaties.

F.A.Q ‘s
1. Why do people do business in India and become successful?
Ans. The reasons include the following:-
a) India has a population of more than one billion people. Plenty of people work in a huge variety of businesses, and an increasing number of people are able to spend money on products and services form foreign companies.

b) Salaries in India are often lower than elsewhere in the world, and the quality of the work done by Indians is good. Companies can hire Indians to do or many different tasks, save a bundle, increase profitability, and not miss a beat in terms of quality.

c) Natural resources are abundant in India. The raw materials needed to fuel many different areas of 9industry can be found within India’s borders (which should come as no surprise considering the fact that India is the world’s seventh largest economy.)

d) Indians are hardworking, often well educated, and usually have some English language skills. Over 300 million speak English in India, which is more than the population of the entire United States. The English language skills make India particularly attractive for foreigners businesses.

e) India is an ancient civilization and a young nation. The ancient touch gives its people calmness and the young are in the majority in India. They even predict 550 millions teens in India by 2015, which means India will have a workforce and consumer base long after many other leading countries would have grown old!

2. What are the forms in which business can be conducted by a foreign company in India?
Ans: “Entry Strategies for foreign investors” is available under the “Policy & Procedures” menu of the website by clicking “Secretariat for Industrial Assistance” of DIPP Website (http://dipp.nic.in ).
Foreign companies can make investments or operate their business in a number of ways as given below: -
• Private Limited Company
• Public Limited Company
• Unlimited Company
• Limited Liability Partnership (LLP)
• Partnership
• Sole Proprietorship
• Liaison Office/Representative Office
• Project Office
• Branch Office
• Joint Venture Company
• Subsidiary Company

Financial/Technical/Techno-financial approval is given by
1. Under Automatic route through RBI
2. Government/FIPB/RBI automatic approval is governed by Press Note No. 2 of 2000 subject to sectoral caps as given in Annex IV.
Any company set up with FDI has to be incorporated under the Indian Companies Act with the Registrar of Companies and all Indian operations would be conducted through this company.
3. Where can our Business be located?
Ans: India is a diversified country. Location depends upon the nature of the Business and the budget for the same. If you want to do a business in Hotel & Hospitality Industry, you can select some tourist places or the metro cities. Similarly if you want to open a chemical plant then you can ask for chemical zones in India. We have the range of locations available to do business in India.
Just think of doing Business in India and our services will reach at your door steps with every plan ready for you. That’s the reason we quote, “Trust our experience to manage your business”.